Communicating and marketing an organization’s health and wellness program to employees and health plan members is an ongoing challenge. But creative use of multi-channel and multi-media messages can help to motivate and engage employees and members in an
organization’s wellness and health promotion efforts.
Listen to pre-conference comments from Heath Shackleford and Donna Shenoha.
During Creating a Multi-Channel, Multi-Media Wellness Communication Strategy That Motivates and Engages Employees and Health Plan Members, a 90-minute webinar on CD-ROM, two industry experts described their creative communication strategies that yield results.
Heath Shackleford, senior director of marketing and communications, Healthways, and Donna Shenoha, vice president and senior
consultant of health and welfare at Wachovia Corporation, provided the inside details on the innovative strategies that their
organizations use to promote their wellness programs that engage and motivate participants, including:
- Creating tailored messages;
- Integrating multi-channel, multi-media wellness promotion messages;
- Leveraging existing content to promote health and wellness;
- Addressing health literacy issues in wellness and health promotion messages; and
- Achieving results through an integrated communication strategy.
WHO WILL BENEFIT FROM THIS CONFERENCE?
CEOs, medical directors, wellness professionals, health coaches, human resources professionals and disease management directors, managers and coordinators.
Available in four formats
- CD-ROM for computer play
- CD-ROM for stereo play
- On Demand version accessible online
- Synchronized video recording and transcript
Please note the stereo version ships as two CD-ROMs, whereas the .mp3 version ships as one CD-ROM.
ABOUT OUR PANELISTS:
||Healthways President/CEO Ben Leedle and the company's senior leadership went to marathon lengths to support the Nashville healthcare firm's internal health and wellness initiative.
Heath Shackleford is the senior director of marketing and communications at
Healthways with 10 years experience in marketing and public relations. Currently, he leads a
team of marketing colleagues at Healthways assigned the task of helping the company’s
customers drive participation in health improvement programs. Shackelford’s team designs and
implements multi-channel communication campaigns that motivate individuals to enroll and
stay active in wellness initiatives.
Shackleford’s experience also includes four years with Ketchum Public Relations in
Chicago, where he managed thought leadership accounts for Arthur Andersen, Deloitte
Consulting and International Truck & Engine. His specialties include media relations,
campaign management and direct marketing for individual engagement. He has also served as an
adjunct professor at Belmont University in Nashville.
Shackleford is a noted thought leader in the communications field, appearing as an expert
resource for Employee Benefit News, PR Week, PR News, Ragan's Media Relations Report,
Healthleaders, AMA News, Chicago Tribune, Atlanta Journal Constitution and others.
Shackleford holds bachelor's degrees in both broadcasting and public relations from
Mississippi State University and a master’s degree in mass communications from the University of Tennessee.
||Wachovia subscribes to the "drip" theory of health message distribution for its 120,000 employees, dispensing a steady diet of health-related information over multiple channels, including desktop videos and a newly launched Intranet with the option for social networking.
Donna Shenoha is a vice president and senior consultant of health and welfare in the human resources division at Wachovia Corporation, the nation’s fourth largest bank holding company and third largest full service brokerage firm headquartered in Charlotte, N.C. She is currently responsible for the development and on-going management of Wachovia Healthy Connections®: Wachovia’s integrated total population health management program that was launched July 1, 2004.
Shenoha previous held the following positions as vice president quality management for The Wellness Plan of North Carolina, quality manager for CIGNA Healthcare of North Carolina, and customer service manager for The Prudential Health Care System of North Carolina. Shenoha has over 20 years experience in managed care administration. This includes operational oversight in the areas of health services, quality management and improvement, customer service, provider credentialing, network development, clinical and administrative grievance processes, and regulatory compliance.
Shenoha holds a Bachelor of Arts in Economics/Computer Sciences from Clarke College in Dubuque, Iowa.