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Evaluating Health and Wellness Incentive Programs for Behavior Change, a 45-minute webinar on February 10, 2011. Archive Version
Evaluating Health and Wellness Incentive Programs for Behavior Change, a 45-minute webinar on February 10, 2011. Archive Version
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Premera Blue Cross is constantly evaluating how changes to incentives for member participation and engagement in health and wellness programs impact behavior change.

Listen to pre-conference comments from Neal Sofian.

During Evaluating Health and Wellness Incentive Programs for Behavior Change, a 45-minute webinar on February 10, 2010, now available as a training DVD, via On Demand Web access or as a CD-ROM, Neal Sofian, MSPH, director of member engagement at Premera, shared his organization's techniques and strategies to increase engagement in and results from health and wellness programs.

He will describe:

  • What incentives are effective for HRA completion, biometric screening, program participation and health goal attainment as well as compliance issues related to these incentives;
  • How small changes in incentive design can have an impact on participation and engagement;
  • The integration of tailored messaging for incentives; and
  • The emerging role of psychodynamics in incentive programs.

Have questions on our webinar and/or webinar formats? Visit our webinar FAQ.

You can listen to this program right in your office and enjoy significant savings – no travel time or hassle; no hotel expenses. It’s so convenient! Invite your staff members to gather around a conference table to listen to the CD, DVD or the On Demand version.


CEOs, medical directors, disease management directors, managers and coordinators, health plan executives, wellness professionals, human resource professionals, care management nurses and business development and strategic planning directors.


Neal Sofian
Incentives for advance directives? This strategy is working for some companies.

Neal Sofian is the director of member engagement at Premera Blue Cross. He is responsible for the ongoing development of strategies and tactics to improve the health of Premera’s members. Previously, he was the director of behavioral interventions for Resolution Health, a nationally recognized personal health guidance company.

Sofian is the co-founder and CEO of the NewSof Group, a consulting and development company that combines the best mix of behavior and communications theory, to facilitate highly scalable change, learning, coaching, knowledge-sharing, and support. He was also a principal and chief health management officer for HealthCare Onsite, focused on providing primary care in corporate settings, tied to health management services.

Prior to starting The NewSof Group in 1998, Sofian was the founder and original vice president of program development for Lexant, a technology-centered population health services company developed by Monsanto Company to deliver behaviorally based disease and lifestyle-management interventions.

During a 15-year tenure at Group Health, Sofian served as director of innovation, manager of worksite and community programs, and general manager of Health At Work; providing work site and community health programs for employers, insurers, and healthcare organizations throughout the United States and Canada.

Sofian achievements include commercialization of the Free & Clear smoking cessation program, a pioneer and now the nationally recognized leader in telephone-based behavioral interventions.

Sofian is a nationally known speaker and author on topics ranging from the future of health management to integrating technologies into behavioral interventions, building online and multi-modal intervention communities for behavior change and support, to integrating health management into corporate health strategies, population-based tobacco cessation strategies, to the role of humor as an organizational development tool.

Sofian holds a master's degree in public health from the University of Missouri School of Medicine.

Publication Date: February 10, 2011
Number of Pages: 45-minute webinar
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