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Healthcare e-Business: Increasing Customer Loyalty and Market Share Through Online Member Portals To Grow Profits, Live Audio Conference on CD-ROM
Healthcare e-Business:   Increasing Customer Loyalty and Market Share Through Online Member Portals To Grow Profits, Live Audio Conference on CD-ROM
Healthcare e-Business: Increasing Customer Loyalty and Market Share Through Online Member Portals To Grow Profits, Live Audio Conference on CD-ROM
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As part of a comprehensive e-business strategy, healthcare organizations, including managed care organizations, and hospitals and healthcare systems are implementing and developing member/patient portals to increase customer loyalty and build market share.

During this 90-minute audio-conference on CD-Rom, you get real-world, practical examples of how healthcare organizations are achieving these results through their online member portals.

OUR SPEAKERS:

  • Laura Zvara, e-Business Director of the Service and Health Care Management Divisions at Horizon Blue Cross Blue Shield of New Jersey
  • Brian Pomeroy, Assistant Director of Web Technology, Children's Hospital of Philadelphia

Our speakers provide clear answers on:

  • Successful applications on member/patient portals
  • ROI of member/patient portals
  • How to market your portal
  • Getting management buy-in
  • Building portal technology -- in house vs. buying the technology
  • Meeting the needs of healthcare consumers
  • Care management applications on the portal
  • Building brand identity and member/patient loyalty through the portal

WHO WILL BENEFIT: CEOs, CIO, information technology directors, e-business/e-health executives, business development and strategic planning directors, director of sales and marketing, public relations executives.

Publication Date: April 2003
Number of Pages: 90 minutes of audio on CD-ROM
Care Coordination of Highest-Risk Patients: Business Case for Managing Complex Populations
2019 Healthcare Benchmarks: Patient Engagement

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