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Home > Webinars
Patient Activation Measure™: Assessing the Engaged Healthcare Consumer for Self-Efficacy, a 60-minute webinar on June 18, 2009, Archive Version
Patient Activation Measure™: Assessing the Engaged Healthcare Consumer for Self-Efficacy, a 60-minute webinar on June 18, 2009, Archive Version
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Much of the focus in the healthcare industry on how to control costs and improve outcomes relies on a more engaged healthcare consumer. The Patient Activation Measure™, developed by Dr. Judith Hibbard, a professor of health policy at the University of Oregon, is a relatively new tool that assesses a patient’s level of activation to more appropriately tailor healthcare interventions.

Listen to pre-conference comments from Diane Bellard and Dr. Judith Hibbard.

During Patient Activation Measure™: Assessing the Engaged Healthcare Consumer for Self-Efficacy, a 60-minute webinar on June 18, 2009, now available as a CD-ROM, via On Demand Web access or as a training DVD, you’ll get in-depth details from two leading industry experts on the Patient Activation Measure™, which was designed to assess an individual’s knowledge, skill and confidence in managing their health. The PAM consists of a 13-item scale that asks people about their beliefs, knowledge and confidence for engaging in a wide range of health behaviors.

Dr. Judith Hibbard, professor of health policy at the University of Oregon and developer of the Patient Activation Measure™, provided the inside details on the Patient Activation Measure™, from the research behind its development to the impact it can have on improving a patient's healthcare self-efficacy.

Diane Bellard, RN, MS, director of disease management and wellness services, American Health Holding, shared how her organization is using the Patient Activation Measure™ in a disease management setting.

You will get the inside details on

  • Measuring a patient's activation level;
  • Implementing strategies for increasing patient activation;
  • Developing appropriate health behavior change interventions based on a members' PAM score; and
  • Results from healthcare interventions using PAM.

Have questions on our webinar and/or webinar formats? Visit our webinar FAQ.

You can listen to this program right in your office and enjoy significant savings – no travel time or hassle; no hotel expenses. It’s so convenient! Invite your staff members to gather around a conference table to listen to the CD, DVD or the On Demand version.


CEOs, medical directors, disease management directors, managers and coordinators, health coach managers, health coaches, health plan executives, care management nurses, physician executives and business development and strategic planning directors.


Diane Bellard
Improved PAM scores can mean more to an organization than just improved patient engagement levels.

Diane Bellard, R.N., M.S., is the director of disease management and wellness services at American Health Holding. In this role, she is responsible for oversight of the operations for the disease and lifestyle management products, and brings her passion for health and wellness to her work.

Prior to this position, Bellard was the director of care management for Healthways, Inc., in their Pittsburgh Care Enhancement Center.

Bellard is a registered nurse with more than 30 years experience in the healthcare industry including the acute care setting, managed care in both utilization management and case management, and most recently disease management.

Bellard has Bachelor of Science in Nursing and a Master of Science in Exercise Science and Health Promotion from California University of Pennsylvania.

Dr. Judith
Socioeconomic factors can influence an individual's Patient Activation Measure™ results.

Judith Hibbard, M.P.H., Dr.P.H., is a professor of health policy at the University of Oregon. Over the last 26 years she has focused her research on consumer choices and behavior in healthcare. Dr. Hibbard is the lead author of the Patient Activation MeasureTM (PAM) and advises many healthcare organizations, foundations and initiatives.

Dr. Hibbard has a particular interest in testing approaches that give consumers and patients more knowledge and control over their health and healthcare. Her studies examine such topics as: how consumers understand and use healthcare information, how health literacy affects choices, enrollee behavior within consumer driven health plans, and assessments of patient and consumer activation

Dr. Hibbard has served on several advisory panels and commissions, including the National Advisory Counsel for AHRQ, the National Health Care Quality Forum, United Health Group Advisory Panel and the National Advisory Council for the Robert Wood Johnson Foundation.

Hibbard holds a Masters in Public Health from University of California, Los Angeles and a Doctor of Public Health from the School of Public Health at the University of California at Berkeley.

Publication Date: June 18, 2009
Number of Pages: Webinar
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