| With increased patient accountability in the patient-centered medical home, accountable care organizations and other emerging healthcare delivery models, healthcare organizations need to engage members and patients to change their behaviors in ways that increase quality, reduce cost and improve their overall healthcare experience.
The consumer engagement team at Horizon Blue Cross Blue Shield of New Jersey is targeting four key areas within its healthcare delivery models to engage consumers, including: consumer insight, technology, behavioral economics and outreach and communications.
Listen to pre-conference comments from Jay Driggers.
During Patient Engagement in the Patient-Centered Medical Home: A Continuum Approach, a 45-minute webinar on Wednesday, August 22nd, now available for replay, Jay Driggers, director of consumer engagement at Horizon BCBS, shared how Horizon approaches engagement, including:
- Seven key consumer engagement objectives;
- The impact of stand-alone pilots on consumer engagement, from iPhone apps to telemonitoring;
- A best practice approach to driving awareness and education of the patient-centered medical home to build a connection between a patient and a practice, including the use of a patient touch-point map to increase a patient's 'stickiness' to a practice;
- Results from Horizon's patient engagement approach; and
- Using PCMH patient engagement techniques to position for accountable care.
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WHO WILL BENEFIT FROM THIS CONFERENCE?
CEOs, medical directors, health plan executives, hospital executives, clinical and quality improvement executives, physician executives, and business development and strategic planning directors.
ABOUT OUR PANELIST:
||The medical home reflects a move from a reactive provider model to a proactive model.
Jay Driggers is the director of consumer experience and engagement at Horizon BCBSNJ. In this role, he focuses on identifying opportunities and implementing solutions to improve the member/patient experience. A key focus area to date has been Horizon Healthcare Innovations, a subsidiary of Horizon that launched several new care delivery models like the patient centered medical home and accountable care organizations.
To support these models, Mr. Drigger leverages consumer insights, communications, behavioral economics and technology to empower consumers to take on a more active role in their own health and to help practices understand how to become more consumer-oriented.
Mr. Driggers has spent several years working for leading insurance companies, including WellPoint and The Hartford, developing consumer strategies and transforming business models to be consumer-focused.
Prior to working in the insurance industry, Mr. Driggers spent a number of years consulting with leading consumer packaged goods manufacturers to grow market share by successfully introducing new products into the market both domestically and internationally. He is a relentless advocate for the consumer and has built his career on helping organizations achieve their objectives by understanding consumer perspectives, wants and needs.
Mr. Driggers received a Master's in Business Administration from the University of Connecticut and a Bachelor's of Arts in Marketing from Temple University.