As a growing number of health plans now reimburse for and include retail clinics in their networks, hospitals and physician groups alike are determining whether to launch their own retail clinics or partner with those already in existence
and how the care provided in these locations fits into the continuum of care.
Listen to pre-conference comments from Dr. Thomas N. Atkins and Dr. Steven Goldberg.
During The Role of Retail Clinics in the Healthcare Continuum: Creating Strategies and Partnerships To Meet Consumers' Demand, a
90-minute webinar on February 20, 2008 now available on CD-ROM, an expert panel of speakers examined the strategic implications of retail clinics on healthcare
provider and payor organizations and presented two case studies on how their organizations are responding to this growing marketplace trend.
Dr. Thomas N. Atkins, medical director of Sutter Express Care, drugstore-based medical clinics that are part of Sutter Health's network of hospitals and doctors serving
Northern California, and Dr. Steven Goldberg, corporate medical director at Humana, which includes MinuteClinic in its provider network, provided the inside details on:
- The strategic implications of retail clinics for hospitals, physicians and health plans;
- The advantages and disadvantages of retail clinics and what this means for all stakeholders;
- How to take advantage of the opportunities that retail clinics offer;
- Which factors to consider when deciding to partner with a retail clinic;
- Ensuring the quality and continuity of care for your members and patients seen in retail clinics; and
- How retail clinics will evolve in the future.
Here's what participants said about the webinar
"Presented a good overview of the retail clinic model and the view of the health plan," according to a marketing director with a pharmaceutical company.
"The speakers had great insight from their different perspectives. It was to the point and informative," said Jason Macedonia, business development executive with Avatar International
Showcased a premier organization [Sutter Express] making a great effort to provide these services in a retail setting, said a vice president for finance at a northeast Medical Center.
Extremely helpful....two physicians who can balance the quality and provider issues with business economics. Very worthwhile, said the director of strategic planning and business development with a West Coast health plan.
WHO WILL BENEFIT FROM THIS WEBINAR?
Presidents, chief executive officers, chief financial officers, directors of strategic planning, directors of marketing, business
development executives, medical directors and physician leaders, and clinical affairs and quality improvement executives.
Available in three formats
- CD-ROM for computer play
- CD-ROM for stereo play
- On Demand version accessible online
Please note the stereo version ships as two CD-ROMs, whereas the .mp3 version ships as one CD-ROM.
ABOUT OUR PANELIST:
Dr. Thomas N. Atkins||According to Dr. Thomas Atkins, Sutter Express Care had a specific demographic in mind when they established their six northern California retail clinic
Dr. Thomas Atkins is currently the medical director of Sutter Express Care, and physician champion for the Sutter Medical Group Electronic Health Records (EHR) project, (on the team responsible for implementing an electronic health record for 300 physicians and associated staff). In addition to his current position, Dr. Atkins continues to practice family medicine in Elk Grove, Calif.
Dr. Atkins joined the Sutter Medical Group in 1984, serving various roles including committee chairs, physician manager, president, vice chair of the Board of Directors, and chief medical officer of Sutter Medical Foundation.
Professional accomplishments include participating in establishing and building the partnership between Sutter Medical Group and Sutter Health, establishing several patient care model programs, (advanced access, shared medical appointments, the use of a coaching model in clinical practice), establishment of Sutter Delta Medical Group in Antioch, Calif., and long-term service as medical director of a local skilled nursing facility.
Dr. Atkins is board certified in family medicine, has a special interest in geriatrics, and is a Fellow of both the American Academy of Family Physicians and the American College of Physician Executives.
Dr. Atkins is a native of Nebraska, graduating from the University of Nebraska College of Medicine with highest distinction, completing residency training in family medicine at the Medical College of Wisconsin in Milwaukee, and serving three years in the Air Force at Beale AFB before establishing a private practice in South Sacramento in 1982.
Dr. Steven Goldberg||While much data and feedback on retail clinics is still in early stages, a major trend Dr. Goldberg and his organization are seeing is convenience as a chief reason for consumers to visit retail clinics.
Dr. Steven Goldberg is Humana's corporate medical director for clinical policy.
In his role, Dr. Goldberg has responsibility for quality management, technology assessment, clinical review for commercial products and external clinical policy.
Prior to his present role, he served as a regional chief medical officer for Excellus Blue Cross Blue Sheild and held previous positions as the network medical director for Aetna and as a physician hospital organization (PHO) medical director in Upstate New York.
Dr. Goldberg’s academic interest is in the area of quality promotion in clinical practice. In 2005, he served as project manager for the Collaborative Appropriate Antibiotic Prescribing Initiative (CAAPI). The program was recognized with 2 "Best of Blue" awards in 2005 by the Blue Cross Blue Shield Association.
He has worked in various clinic settings including primary care, urgent care and presently, is a per diem Emergency Room physician in Charleston, IN.
Dr. Goldberg graduated from Georgetown University with an A.B. in Philosophy, earned his medical degree at Jefferson Medical College, completed a family practice residency at the Wilson Regional Medical Center in N.Y. and received a M.B.A. at Binghamton University, N.Y.