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21 Creative Wellness Program Promotional Strategies, Live Audio Conference on CD-ROM
21 Creative Wellness Program Promotional Strategies, Live Audio Conference on CD-ROM
21 Creative Wellness Program Promotional Strategies, Live Audio Conference on CD-ROM
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21 Creative Wellness Program Promotional Strategies, a February 8, 2006 audio conference on CD-ROM, provides an inside look at the most effective strategies three different wellness professionals have used to boost participation and outcomes in their wellness programs.

Click here to listen to some comments from our audio conference presenters.

Wellness programs are only as successful as the number of participants in the program. Getting individuals motivated to participate in programs is perhaps one of the biggest challenges that wellness professionals face.

During this 60-minute audio conference on CD-ROM, your expert panel of speakers, William Baun, manager, human resources and wellness department at the University of Texas MD Anderson Cancer Center, Aaron Hardy, wellness coordinator with Washoe County School District, and Rebecca Kelly, wellness coordinator at American Cast Iron Pipe Company (ACIPCO) Health Services, will provide inside details on the creative wellness promotional strategies that they've used to spark interest and participation in their wellness programs.

In this "roundtable" audio conference, each of these industry experts will take turns describing seven of their most effective strategies in promoting their programs -- from concepts to results.

You can "attend" this program right in your office and enjoy significant savings Ė no travel time or hassle; no hotel expenses. Itís so convenient! Invite your staff members to listen in.

Here's what participants said about the live program:

"Real life examples, not just meaningless metrics from theoretical programs. The speakers all presented actual data from factual intervention programs," according to Jane Mingey, vp health management services with Continuum Health Management Solutions.

"Helpful hints for programming," said one hospital based wellness professional.

"Good ideas with solid data," according to Tina Johnson, health promotion specialist with the Motion Picture & Television Fund.

"This program will help with the development and maintance of a wellness program for employees," according to Latecia Murphy, a health promotion professional for Community Outreach/Health Promotion Services at Harris County Hospital District.

"The conference helped our wellness committee get a better handle on the big picture of what a wellness program can look like. We were able to see where we are in this picture and better identify what our next steps need to be to move forward in building our own wellness program," said Diane Garten, benefits manager with Memorial Hospital.

"This program provided good ideas to add to our initiatives to start a program," said a health promotion executive with Masonic Home.

Listen to some comments from our expert presenters:

William Baun, manager, human resources and wellness department at the University of Texas MD Anderson Cancer Center, Aaron Hardy, wellness coordinator with Washoe County School District and Rebecca Kelly, wellness coordinator at American Cast Iron Pipe Company (ACIPCO) Health Services share their secrets to success.


CEOs, medical directors, wellness professionals, human resources professionals, disease management directors, managers and coordinators, health plan executives, care management nurses, business development executives and strategic planning directors.


Rebecca K. Kelly

Rebecca K. Kelly is the corporate wellness coordinator for American Cast Iron Pipe Company (ACIPCO) in Birmingham, Ala. ACIPCO is a manufacturer of pipe for the water works, utilities and energy industries, and is also listed in the Hall of Fame for Fortune Magazineís "100 Best Companies to Work for in America." During Kelly's 12 years of corporate health management, she has built the wellness program from the ground floor, with continued growth in participation and programming. The ACIPCO Wellness program serves as a national model for corporate health programs with over 80 percent employee participation in the screening, educational, health, fitness, and health management programs.

Kelly is a registered dietitian, an exercise physiologist and a doctoral candidate in health promotion at the University of Alabama at Birmingham. Her expertise includes the high-touch approach to health risk reduction and health management in 12 health management areas.

Kelly has lectured and consulted nationally on wellness and health management. She is adjunct instructor of nutrition at the University of Alabama at Birmingham. Additionally, Kelly has worked with numerous healthcare councils and corporations to develop health management programs and services.

Aaron M. Hardy

Aaron M. Hardy is the wellness coordinator for the Washoe County School District. The program he currently coordinates has received numerous national recognitions including exposure at the first and second Steps to a HealthierUS Summits in 2003 and 2004 and the 2001 Outstanding Program of the Year Award from the Public Risk Management Association.

Hardy began his wellness career in 1993 by losing over 100 lbs of unhealthy weight through proper nutrition and physical activity. He now is the president and founder of Integrated Health & Wellness, which provides organizations with bimonthly or quarterly online behavior change programs and methods to secure funding for wellness efforts.

Hardy earned a Bachelor's Degree in Physical Education at Brigham Young University in 1997 and went onto receive his Masterís in Health Promotion in 2000.

William Boyd Baun, EPD, FAAWHP

William B. Baun is the manager of the human resources and wellness department at The University of Texas MD Anderson Cancer Center. He has more than 28 years experience in worksite health promotion management and programming. He worked as a health & productivity consultant and provided strategic and evaluation services for many large and small companies between 1996 and 1999.

Baun was a member of the startup wellness team at Tenneco (1981) and managed the program until 1996. While at Tenneco he planned and initiated more than 25 health promotion/fitness programs in a variety of white and blue-collar settings. In the early 90's he teamed up with Dr. Nell Gottlieb, University of Texas at Austin, to develop a remote site health promotion model. This model was used by Tenneco to implement the Pipeline to Health program at 110 gas compressor sites and by the American Cancer Societyís Worksite Team to implement more than 1,500 health promotion programs in Texas.

While under Baunís leadership, the Tenneco program received national recognition. In 1984, the Association of Fitness in Business (AFB) honored the program as the Best Corporate Program and the Washington Business Group on Health honored them with the Worksite Wellness Award. In 1985 Tenneco was on the Club Industry Top Ten Programs list, and received the Kelly Communications Health Action Leadership Award in 1990. In 1992 Tenneco was one of the first worksite programs to receive the C. Everett Koop Health Project Award, and in 1995 Tenneco was recognized by Fortune Magazine as one of the Healthiest Companies in America. In February 1996 the American Productivity & Quality Center completed a health promotion bench marking study and recognized Tenneco for its program adaptability and success in remote site programming.

Baun has held adjunct professor positions at both the University of Texas Public Health School and the University of Houston where he has taught and served on thesis and dissertation committees. William has served as a member of the Board of Directors for the National Wellness Institute since 1996.

Baun received the Association for Worksite Health Promotion (AWHP) Exceptional Leadership Award in 1988, Regional AWHP Leadership Award 1996, is a Fellow of both AWHP and the American Alliance for Health Physical Education, Recreation and Dance Research Consortium, and was certified by American College of Sports Medicine at the Health/Fitness Director level in 1986.

Baun has a Bachelor of Science in Economics/Government from Louisiana State University, a Master's degree from the University of North Texas in Exercise Science, and doctoral work in Human Organizational Systems from the Fielding Institute.

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(List Price = US $177.00) with
Workplace Wellness Case Studies: Tactics To Promote Health and Reduce Risk
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Publication Date: February 8, 2006
Number of Pages: 60 minutes of audio on CD-ROM
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