| When launching cost-saving or quality improvement efforts,
healthcare payors and providers often fail to consider one major factor:
the resistance they are almost certain to encounter from their medical
staffs. Intent upon patient responsibilities, many physicians are neither
cost-focused nor open to administrative changes.
In this special report, "Bringing Doctors On Board: Cultivating Physician Leaders and Reducing Pushback," a panel of experts describes a variety of tools including skills assessment, communications, incentives
and marketing that can turn physician "push-back" into support,
ensuring the success of new programs while developing physician
leadership at their organizations.
You'll hear from Mary Anne Graf, Vice President, Women's & Children's Services, Bon
Secours Health System; Dr. Manuel Lowenhaupt, National Practice Leader, CapGemini; and
Dr. Mark Wenneker, Consulting Manager, The Bard Group on theories, application and results of physician engagement programs.
This 36-page report is based on the January 26, 2005 audio conference "Physician Engagement: Tools and Strategies to Get Reluctant Physicians on Board" during which Graf, Lowenhaupt and Wenneker described how to engage physicians, including strategies and case studies.
You'll get details on:
- Tools and strategies to motivate physicians;
- Keys to physician engagement; and
- Creating physician alignment through marketing.
Table of Contents
- Tools and Strategies to Motivate Reluctant Physicians
- Seven Key Physician Engagement Tactics
- Put Yourself in Your Physicians’ Shoes
- Sample Physician Survey on Order Entry Use
- Sample Hospital/Medical Staff Relationship Scorecard
- Methods to Gain Physician Buy-In
- Recommended Methods for Incenting Doctors
- The Ladder of Learning
- Getting the Message Out
- Five Keys to Physician Engagement
- Case Study Overview
- Blueprint for Success
- Identifying Potential Physician Leaders
- Coaching Strategies for Developing Leaders
- Using Physician Input Effectively
- Organizational Benefits of Engaging Physicians
- Strengthening Physician Alignment through Marketing
- Barriers to Physician Alignment
- Overcoming Roadblocks to Physician Engagement
- Critical Components of a Succcessful Marketing Strategy
- Physician Alignment Examples in Marketing
and Public Relations
- A New Attitude Toward Screening
- Measures of Marketing Success
- Q&A: Ask the Experts
- Physician Engagement in an Ambulatory Setting
- Overcoming Competing Agendas in a Private Practice Model
- Softening the Blow Around Financial Reality
- Engaging Physicians in IT and Pay for Performance
- When Physicians are Competing with Hospitals
- Best Practices for Communications Programs
Here's what our customers have said about this resource: "This product was helpful in putting my thoughts together," according to Diana Best, SVP Clinical Improvement, Novant Health
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