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Bringing Doctors On Board: Cultivating Physician Leaders and Reducing Pushback
Bringing Doctors On Board: Cultivating Physician Leaders and Reducing Pushback
Bringing Doctors On Board: Cultivating Physician Leaders and Reducing Pushback
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When launching cost-saving or quality improvement efforts, healthcare payors and providers often fail to consider one major factor: the resistance they are almost certain to encounter from their medical staffs. Intent upon patient responsibilities, many physicians are neither cost-focused nor open to administrative changes.

In this special report, "Bringing Doctors On Board: Cultivating Physician Leaders and Reducing Pushback," a panel of experts describes a variety of tools including skills assessment, communications, incentives and marketing that can turn physician "push-back" into support, ensuring the success of new programs while developing physician leadership at their organizations.

You'll hear from Mary Anne Graf, Vice President, Women's & Children's Services, Bon Secours Health System; Dr. Manuel Lowenhaupt, National Practice Leader, CapGemini; and Dr. Mark Wenneker, Consulting Manager, The Bard Group on theories, application and results of physician engagement programs.

This 36-page report is based on the January 26, 2005 audio conference "Physician Engagement: Tools and Strategies to Get Reluctant Physicians on Board" during which Graf, Lowenhaupt and Wenneker described how to engage physicians, including strategies and case studies.

You'll get details on:

  • Tools and strategies to motivate physicians;
  • Keys to physician engagement; and
  • Creating physician alignment through marketing.

Table of Contents

  • Tools and Strategies to Motivate Reluctant Physicians
    • Seven Key Physician Engagement Tactics
    • Put Yourself in Your Physicians’ Shoes
    • Sample Physician Survey on Order Entry Use
    • Sample Hospital/Medical Staff Relationship Scorecard
    • Methods to Gain Physician Buy-In
    • Recommended Methods for Incenting Doctors
    • The Ladder of Learning
    • Getting the Message Out
  • Five Keys to Physician Engagement
    • Case Study Overview
    • Blueprint for Success
    • Identifying Potential Physician Leaders
    • Coaching Strategies for Developing Leaders
    • Using Physician Input Effectively
    • Organizational Benefits of Engaging Physicians
  • Strengthening Physician Alignment through Marketing
    • Barriers to Physician Alignment
    • Overcoming Roadblocks to Physician Engagement
    • Critical Components of a Succcessful Marketing Strategy
    • Physician Alignment Examples in Marketing and Public Relations
    • A New Attitude Toward Screening
    • Measures of Marketing Success
  • Q&A: Ask the Experts
    • Physician Engagement in an Ambulatory Setting
    • Overcoming Competing Agendas in a Private Practice Model
    • Softening the Blow Around Financial Reality
    • Engaging Physicians in IT and Pay for Performance
    • When Physicians are Competing with Hospitals
    • Best Practices for Communications Programs

Here's what our customers have said about this resource:

"This product was helpful in putting my thoughts together," according to Diana Best, SVP Clinical Improvement, Novant Health

Buy Both and Save 15%!
Buy Bringing Doctors on Board: Cultivating Physician Leaders and Reducing Pushback
(List Price = US $97.00) with
The Efficient Physician: 7 Guiding Principles for a Tech-Savvy Practice, 2nd edition
(List Price = US $65.50)

Total List Price = $162.50
Discounted Price = $138.13
You Save: $24.38

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Publication Date: March 2005
Number of Pages: 36
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