Here's a useful "primer" for wellness managers new to the field or for experienced managers that explores elements, strategies, characteristics and objectives that are employed in successful programs.

This compilation of expert advice, great ideas, proven methods, practical goals, and "how-to" tips, has been produced by the editorial team from Wellness Program Management Advisor, the popular monthly news briefing for workplace wellness professionals.

If you are starting from scratch, you'll get sound advice on everything from creating a mission statement, to devising goals for your program and building methods to measure your progress. You'll learn how to secure support for your program from senior management, the essential components for an effective annual report, and the theory and design behind successful wellness programs.

"Building Blocks For a Successful Workplace Wellness Program: Proven Planning and Management Strategies," provides you with the most common characteristics of successful programs including such assessment activities as health screenings and health risk appraisals. There's information on providing appropriate program content and materials.

You'll get strategic steps that will help make your health promotion program a success; teach you to deal with the problems you will face in implementing your program; how to overcome objections; real-world methods that have led to wellness program success and how to help your participants set appropriate personal goals to achieve success.

Order "Building Blocks For a Successful Workplace Wellness Program: Proven Planning and Management Strategies," and get how to design health promotion seminars that spark behavior change; the six-steps to effective training sessions; how motivating your employees can boost wellness program participation; and sure-fire ways to make the most of a shoe-string budget.

Excerpts From the Table of Contents

Section 1: Planning for a Successful Wellness Program

Defining Wellness, Deciding Purpose Are the First Steps in Creating Wellness Program

Objections To Overcome in Wellness Implementation

Strategic Steps That Will Help Make Your Health Promotion Program a Success

Hosting Winning Health Fairs: Keys To Getting Started

HRAs Form The Foundation Of Successful Wellness Programs

Seven Building Blocks for Successful Programs

Top 20 Characteristics To Make Your Wellness Program a Success

Jumping Hurdles: Problems You’ll Face in Implementing Wellness Programs

Real-World Methods That Have Led to Wellness Program Success

Help Your Program Participants Set Appropriate Personal Goals To Achieve Success

Measuring Program Success: Employee Wellness Program Participation By The Numbers

Secrets To Attracting Participants To Workplace Wellness Programs

Choosing Employee Wellness Materials

Program Success Motivates Employees To Participate In Health Promotion Programs

How To Motivate Employees To Participate In Programs

How To Incorporate Body Image and Self-Esteem Programming “To Reach the Masses”

Key Considerations for Expansion of Wellness Programs

Setting Program Goals Will Be Major Challenge for Wellness Professionals

Section 2: Management Tips To Help Your Program Succeed

How To Design Health Promotion Seminars That Spark Behavior Change

Employee Buy-In Is the Foundation of a Strong Wellness Program: Methods for Success

Motivating Employees Can Boost Wellness Program Participation

Incentives Bring Smiles And Healthy Lifestyles To Wellness Program Participants

Six Steps to Effective Training Sessions

Tips for Getting Your Employees Internally Motivated Toward Wellness

Wellness Programming: Reaching Those Who Need The Services Most

Demonstrating Results, Giving Positive Feedback Are Links to Improving Motivation

Sure-Fire Ways To Make the Most of a Shoe-String Budget

“Waist Away” Program With Modest Incentive Rewards Model For Companies

Best Practices: What Your Fitness Operation Needs To Succeed and Thrive

How To Create a Healthy Work Environment

Successful Wellness Programs Need Theory and Design

If You’re Thinking of ROI, Think “Proactive”

How Wellness Managers Are Motivating Employees To Participate in Programs

How To Secure Support From Senior Management .

Wellness Resources: The List Is Long

Who's Using "Building Blocks For a Successful Workplace Wellness Program: Proven Planning and Management Strategies"

Director Health Education & Wellness

Wellness Task Force Coordinator

Wellness Director

Physical Education Coordinator

Fitness & Wellness Program Manager

Wellness Coordinator

Health & Wellness

Senior Human Resources Administrator

Fitness Center Coordinator

Employer Healthcare Coordinator

Health Promotion Coordinator

Vice President Managed Care

Health Care Management Consultant

Worksite Health Promotion Consultant

Human Resources Coordinator

Assistant Director- Health Services