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Calculating the Health Coaching ROI: Models and Results, a 90-minute webinar on March 25, 2009 on CD-ROM
Calculating the Health Coaching ROI: Models and Results, a 90-minute webinar on March 25, 2009 on CD-ROM
Calculating the Health Coaching ROI: Models and Results, a 90-minute webinar on March 25, 2009 on CD-ROM
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The current business environment dynamic is driving the demand for measurable ROI for health coaching and overall population health programs.

Listen to pre-conference comments from Paul Terry.

During Calculating the Health Coaching ROI: Models and Results, a 90-minute webinar on March 25, 2009, now available as a CD-ROM, via On Demand Web access or as a training DVD, two industry experts examined how health coaching initiatives are measuring their worth to prove the value of health coaching and population health management programs.

Leading industry experts, Dr. Craig Nelson, M.S., D.C., director of health services research for American Specialty Health and Paul Terry, Ph.D, president and CEO at StayWell Health Management, described the measures to look at when evaluating health coaching and population health programs and provided case studies of how they are actually using these measures to demonstrate a health management ROI. You will get details on:

  • Determining what to measure and how to measure it;
  • The difficulties in measuring health coaching results and how American Specialty Health overcame these difficulties;
  • The nine quality components that contribute to a health coaching ROI;
  • A case study from Staywell's population health program for Mack/Volvo, which included health coaching; and
  • Measuring coach performance and patient satisfaction in the ROI model.

Have questions on our webinar and/or webinar formats? Visit our webinar FAQ.

You can listen to this program right in your office and enjoy significant savings no travel time or hassle; no hotel expenses. Its so convenient! Invite your staff members to gather around a conference table to listen to the CD, DVD or the On Demand version.


CEOs, medical directors, disease management directors, managers and coordinators, health coach managers, health coaches, health plan executives, care management nurses, physician executives and business development and strategic planning directors.


Dr. Craig Nelson

Craig Nelson, M.S., D.C., is currently director of health services research at American Specialty Health (ASH) and responsible for outcomes measurement and program evaluation of the wellness and fitness programs. Dr. Nelson also leads the wellness program outcomes workgroup of the DMAA Outcomes Assessment Steering Committee. This committee works toward establishing industry-wide standards for the evaluation (including ROI) of disease management and wellness programs.

In 1988, Dr. Nelson joined the faculty of the Center for Clinical Studies at Northwestern College. During his tenure at the Center, Dr. Nelson was an investigator in four randomized clinical trials evaluating the effectiveness of spinal manipulation. Dr. Nelson has extensive experience reviewing and evaluating the scientific literature for the purposes of clinical guideline development for both academic and business interests.

Dr. Nelson has published in a wide range of scientific journals and is currently on the editorial board of the Journal of Manipulative and Physiologic Therapeutics.

Dr. Nelson graduated from Northwestern College of Chiropractic and was in private practice for 10 years. In 2001, Dr. Nelson completed a National Institute of Health (NIH) fellowship in Health Services Research at the University of Minnesota.

Paul Terry
Self-reported data can be weighed very heavily in the measurement of coaching ROI.

Paul Terry, Ph.D, president and chief executive officer of StayWell Health Management is responsible for organizational leadership and ensuring high-quality program development and delivery. Terry is one of the original StayWell team members, having worked at StayWell in the 1980s when the company was a subsidiary of the Control Data Corporation.

Terry left StayWell and became president and chief executive officer of the Park Nicollet Institute. He also served on the health education faculty at St. Cloud State University and Hamline University. He returned to StayWell in 2007 as president and chief operating officer.

Terry is a Senior Fulbright Scholar and recently received his second scholarship to study AIDS prevention in Tanzania. He conducted his first scholarship in Zimbabwe, where he co-founded Shape Zimbabwe, an organization committed to HIV prevention in Africa. He was a Group XV Kellogg National Fellow studying leadership and community capacity building in developing nations. Terry is past-president of the Minnesota Public Health Association, an editor of the American Journal of Health Promotion, and is principal investigator of a three-year, CDC-funded study on the effectiveness of different models of worksite health promotion.

Programs directed by Terry have won the C. Everett Koop National Health Award and the Minnesota Department of Health Award for Excellence in Health Promotion. He is widely published in professional journals and has co-authored patient publications that have won five awards of excellence from the Society for Technical Communications and five National Health Information awards. Terry also co-authored four books including Well Advised: Your Guide to Making Smart Health Decisions.

Terry earned a doctorate in health education from the University of Minnesota and a masters of science degree in health science from Minnesota State University at Mankato, where he was honored with the Distinguished Alumni Humanitarian Award. Terry also received a bachelor of arts in criminal justice and psychology from St. Cloud State University, Minn.

Publication Date: March 25, 2009
Number of Pages: Webinar
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