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This report is based on two conferences on the role of health coaching in disease management and population health management, as well as a 2008 update from two Mayo Clinic thought leaders on the shift in focus of Mayo's health coaching initiatives, its increasing integration of Web 2.0 technologies and innovative use of incentives to encourage repeat and long-term participation.

PLUS get a bonus interview with Mayo clinical health psychologist Dr. Kristin Vickers Douglas on the merits of motivational interviewing in health coaching, including its value in the coaching of individuals with multiple health risks or chronic illness.

Increasingly, health coaches are the designated hitters for health plan and employer health management teams reaching out to individuals with identified risk behaviors. Tapping health coaches to empower at-risk individuals to adopt healthier lifestyles via telephonic, Web-based or other coaching support is scoring improved outcomes and reduced healthcare costs.

However, launching an effective and sustainable health coaching initiative requires planning, training, education and evaluation on the part of healthcare organizations not to mention creative use of incentives.

Throughout this 65-page report, these respected thought leaders will share successes and lessons learned from their health coaching initiatives:

• Dr. Susan Butterworth, director of health management services at Oregon Health & Science University
• New! Mike Casey, senior director of population health products and services for Mayo Clinic Health Management Resources
• New! Kristin S. Vickers Douglas, Ph.D., L.P., clinical health psychologist and medical director of Mayo Clinic's EmbodyHealth program.
• Roger Reed, executive vice president for market operations, Gordian Health Solutions
• Dr. Dennis Richling, medical director and vice president for CorSolutions, a Matria Company.

In this special report, "Coaching in the Healthcare Continuum: Models, Methods, Measurements and Motivation, Second Edition" HIN's accomplished panel of presenters offers details on the following:

• Best practices in health coaching;
• The nuts and bolts of telephonic coaching;
• A primer on motivational interviewing; and
• Using incentives to encourage repeat and long-term participation;
• The latest developments in health coaching, health coach qualifications and evaluations, and program measurement strategies.

Part of the Health Coach Collection, a seven-volume series - Save 35% when you order the Health Coach Collection Series.

Table of Contents

• Integrating Health Coaching Into a Comprehensive Health Management Effort
  • Why People Change and Why They Dont
  • Making Change Happen in a Workplace Setting
  • More About Motivational Interviewing
  • Research at Oregon Health and Science University
• Bridging the Healthcare Disconnect
  • Performance, Productivity and Presenteeism
  • Behavior Change Today
  • Tools for Targeting the Right Candidate for Health Coaching
  • Characteristics of a Good Coach and a Good Coach Training Program
  • Checklist for Best in Class Coaching Operation
  • Data Management Requirements for an Integrated IT Coaching Platform
  • Coaching at a Crossroads
• Telephonic Health Coaching: How It Can Improve Your Population Health Management Program
  • Empowering Behavior Change
  • Applying Behavior Change Theories to Lifestyle Coaching
  • Traditional Care Model vs. Collaborative Care Model
  • Traditional Patient Education vs. Self-Management Education
  • Critical Skills and Ongoing Strategies
  • Research Supports Behavior Change Interventions
  • Quality of Coaching Relationship Critical
  • Guiding Participants to Telephonic Programs and Interventions
• Mayo Clinic Population Health Management Integrates Web and Phone, Focuses on Behavior Change
  • HRA Mayo's Gateway to Lifestyle Coaching
  • Empowering Behavior Change
  • Applying Behavior Change Theories to Lifestyle Coaching
  • Adopting a Collaborative Care Model
  • Traditional Patient Education vs. Self-Management Education
  • Critical Skills and Ongoing Strategies
  • Measuring the Success of Telephonic Coaching Programs and Interventions
  • Telephonic Lifestyle Coaching Program
  • Progress Reports and Participant Satisfaction
  • Relapse Prevention
  • Health Coaches Qualifications, Training & Techniques
  • Incentives to Encourage Repeat Participation
  • Interview with Dr. Kristin Vickers Douglas on the Merits of Motivational Interviewing
• Drivers For Healthcare Change and Disease Management Trends
  • Solutions Must Address the Health Continuum
  • The Movement For Consumerism
  • The Health Coaching Framework
  • Metrics for Health Coaching
• Q&A: Ask the Experts
  • Maintaining a Long-Term Coaching Relationship
  • Impact of Gender on Mental Health Outcomes
  • Methods of Measuring Presenteeism
  • Health Coach Training Methods
  • Channels of Patient Engagement in Coaching Scenarios
  • Implementing a Proactive Approach to Coaching
  • Motivational Interviewing Training Programs
  • Preparation for Dealing with Difficult Coaching Sessions
  • Availability of Health Coaches
  • Incentives for Participation in Health Coaching Programs
  • Methods for Measuring Quality of Coaches and Health Coaching Programs
  • Helping Patients Overcome Roadblocks in the Healthcare System
  • Recognizing Success in Health Coaching Programs
  • Forecasting Trends in the Health Coaching Industry
  • Structuring a Health Coaching Program
  • Short Calls That Still Provide Quality
  • Incentives That Work
  • Increasing Participation in Health Coaching Programs
  • Handling Unmotivated Participants
  • Determining Case Load Sizes and Coach Productivity
  • The Health Advocacy Model
  • Online Coaching Systems
• Glossary
• For More Information
• About the Presenters

"Coaching in the Healthcare Continuum: Models, Methods, Measurements and Motivation" is part of HIN's Disease Management Dimensions series, Vol. IV, which provides an inside look at disease management programs to help you get the most of your disease management initiatives.