Now in its 3rd edition, Consumer Health & Wellness 2010 assesses healthcare planning and decision making from a consumer/patient perspective, including how consumers view their personal health and the measures they take to maintain good health. Consumers' attitudes toward their health and how they research healthcare, select hospitals for treatment, and choose providers is presented. Also included is insight into consumers' health-related behaviors and the influence of marketing on the choices they make. Demographic and state-by-state analyses as well as findings from recent market research studies are also presented.

Hospital, health insurer, and pharmaceutical executives can use Consumer Health & Wellness 2010 to better understand consumers' health needs and decision making related to their care. Using the behavioral analyses in Consumer Health & Wellness 2010, strategic planners can optimize marketing, better addressing patient expectations and ultimately improving patient satisfaction.

Over 140 website links - directly embedded into the electronic edition - will direct you to additional market research information and other resources.

Table of Contents

• PART I: CONSUMER HEALTH
  • GENERAL HEALTH
    • National Assessment
    • State Assessment
    • Metropolitan Assessment
  • PERSONAL HEALTH
    • Gallup Poll 2009
  • PREVALENCE OF DISEASE & ILLNESS
    • Summary By Disease
  • STATE-BY-STATE ASSESSMENT
    • Overview
    • Alabama
    • Alaska
    • Arizona
    • Arkansas
    • California
    • Colorado
    • Connecticut
    • Delaware
    • District of Columbia
    • Florida
    • Georgia
    • Hawaii
    • Idaho
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Kentucky
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Minnesota
    • Mississippi
    • Missouri
    • Montana
    • Nebraska
    • Nevada
    • New Hampshire
    • New Jersey
    • New Mexico
    • New York
    • North Carolina
    • North Dakota
    • Ohio
    • Oklahoma
    • Oregon
    • Pennsylvania
    • Rhode Island
    • South Carolina
    • South Dakota
    • Tennessee
    • Texas
    • Utah
    • Vermont
    • Virginia
    • Washington
    • West Virginia
    • Wisconsin
    • Wyoming
  • TRENDS IN HEALTH & WELLNESS
    • Changes in Health and Wellness Activities
    • Changes in At-Risk Behaviors
    • Exercise
    • Healthy Eating
    • Important Behaviors For Maintaining Health
• PART II: AT-RISK BEHAVIOR
  • ALCOHOL ABUSE
    • Health Impact
    • National Assessment
    • State Assessment
    • Metropolitan Assessment
  • OBESITY
    • Health Impact
    • National Assessment
    • State Assessment
    • Metropolitan Assessment
  • PHYSICAL INACTIVITY
    • Health Impact
    • National Assessment
    • State Assessment
    • Metropolitan Assessment
  • TOBACCO USE
    • Health Impact
    • National Assessment
    • State Assessment
    • Metropolitan Assessment
  • YOUTH RISK BEHAVIOR
    • Overview
    • Alcohol and Drug Use
    • Behaviors That Contribute To Unintentional Injury and Violence
    • Obesity and Dietary Behaviors
    • Physical Inactivity
    • Sexual Behaviors
    • Tobacco Use
    • Other Health-Related Issues
• PART III: PREVENTION & WELLNESS
  • EXERCISE & PHYSICAL ACTIVITY
    • Guidelines
    • National Assessment
    • State Assessment
    • Metropolitan Assessment
  • FLU IMMUNIZATION
    • Guidelines
    • National Assessment
    • State Assessment
    • Metropolitan Assessment
  • HEALTHCARE ACCESS/COVERAGE
    • Overview
    • National Assessment
    • State Assessment
    • Metropolitan Assessment
  • HEALTHY EATING
    • Guidelines
    • National Assessment
    • State Assessment
    • Metropolitan Assessment
  • ORAL HYGIENE
    • Guidelines
    • National Assessment
    • State Assessment
    • Metropolitan Assessment
  • SCREENING
    • Overview
    • USPSTF Recommendations
  • SCREENING: BREAST CANCER
    • Guidelines
    • National Assessment
    • State Assessment
    • Metropolitan Assessment
  • SCREENING: CERVICAL CANCER
    • Guidelines
    • National Assessment
    • State Assessment
    • Metropolitan Assessment
  • SCREENING: COLORECTAL CANCER
    • Guidelines
    • National Assessment
    • State Assessment
    • Metropolitan Assessment
  • SCREENING: PROSTATE CANCER
    • Guidelines
    • National Assessment
    • State Assessment
    • Metropolitan Assessment
  • WEIGHT CONTROL
    • Weight Control Options
    • Personal Weight Situation
    • Dieting
    • Nutritional Genomics
    • Bariatric Surgery
• PART IV: WELLNESS PROGRAMS
  • CORPORATE WELLNESS PROGRAMS
    • Overview
    • Participation Incentives
    • Example Programs
  • FITNESS PROGRAMS FOR SENIORS
    • Overview
    • Guidelines
    • Example Programs
  • HEALTH CLUBS
    • Market Assessment
    • Demographics
  • HOSPITAL FITNESS & WELLNESS CENTERS
    • Overview
    • Member Programs
    • Hospital-Operated Spas
  • SPAS
    • Market Assessment
    • Emphasis on Health and Wellness
    • Medical Spas
• PART V: HEALTHCARE DECISION MAKING
  • DECISIONS TO SEEK TREATMENT
    • Guidance for Decision Making
    • Online Health Research
    • Treatment for Behavioral and Mental Health
    • Failure to Seek Treatment
    • Unawareness of Disease
  • SHOPPING FOR HEALTHCARE SERVICES
    • Overview
    • Influences For Provider Choice
    • Use of Provider Ratings Data
  • PROVIDER RATINGS
    • Overview
    • Hospital Compare
    • Quality Initiatives
    • Media-based Quality and Price Comparison Tools
    • State Healthcare Agency and Association Sites
    • Consumer Ratings
  • SHARED DECISION MAKING
    • Overview
    • Savings Potential
    • Primary Care Demonstration Sites
    • Breast Cancer Initiative
    • Resources
  • TREATMENT PLANS & FOLLOW-UP CARE
    • Overview
    • Non-Compliance or Lack of Adherence
    • Follow-up Care: Cancer
    • Treatment of Diabetes
  • MARKET RESOURCES
  • REFERENCES