The diet food home delivery or “home meal replacement” market in the U.S. is a niche segment of the overall
weight loss market, appealing to the most affluent dieters. NutriSystem and its heavy advertising, coupled with
demand from convenience-seeking, time-pressed moms, executives, working couples, senior and others, fueled
this growth through 2007. Then the recession hit and NutriSystem sales declined five years in a row. "However,
new companies have entered the market and firms serving up fresh, high-quality food to local markets appear to
be holding their own,” according to MarketData research director, John LaRosa.
Diet Food Home Delivery Services: A Market Analysis Overview is condensed from a larger study and covers: the nature of the market, demand factors, pricing,
distribution & franchising, how companies are formed/operate, profitability, customer
demographics, market size (2005-2017 forecast), management outlooks and the competition.