A growing number of healthcare organizations are using new media techniques or Web 2.0 technologies such as blogs, podcasts, social networking and videos to advertise their services and provide healthcare consumers with access to more interactive health education. During this 90-minute webinar on CD-ROM, we examined how healthcare organizations are implementing and benefiting from Web 2.0 technologies.

Listen to pre-conference comments from Dave Bennett, Susan Reid and John Sharp.

During Emerging Trends & Opportunities for Healthcare Organizations To Leverage Web 2.0, a 90-minute webinar on February 13, 2008 now available on CD-ROM, an expert panel of speakers provided in-depth case studies on their organization's Web 2.0 strategy.

Susan Reid, Internet marketing manager with UAB Health System, John Sharp, project manager for IT web services with Cleveland Clinic and Dave Bennett, director of web resources services with Medical University of South Carolina, provided the inside details on:

• Developing innovative and successful approaches for Web 2.0 applications in healthcare;
• Using Web 2.0 strategies and resources to improve care self-management;
• Analyzing the impact of Web 2.0 on healthcare stakeholders;
• Leveraging Web 2.0 content to drive traffic to your site and customers to your facility; and
• Exploring the return on investment for these technologies.

Here's what participants said about the webinar

"The speakers and information were current and thought-provoking," said Jeffrey Santoro, director of marketing and business development with KidsHealth/The Nemour Foundation.

WHO WILL BENEFIT FROM THIS AUDIO CONFERENCE?

CEOs, presidents, CFOs, CIOs, information technology executives, e-business directors, vice presidents, health plan executives, product managers, marketing directors, strategic planning directors, benefits managers, managed care and insurance companies, hospitals, physician groups and ancillary providers, pharmaceutical companies and pharmacy benefit managers, and IT vendors.

Available in three formats

• CD-ROM for computer play
• CD-ROM for stereo play
• On Demand version accessible online

Please note the stereo version ships as two CD-ROMs, whereas the .mp3 version ships as one CD-ROM.

ABOUT OUR PANELIST:

Dave Bennett

Dave Bennett, MUSC's director of web resources services, describes how an "instant synergy" between MUSC clinicians and communicators has resulted in a library of podcasts, videos and other Web 2.0 tools that serve multiple purposes --- marketing, health literacy and the construction of a knowledge base of disease-specific information.

Dave Bennett is the director of web resource services at the Medical University of South Carolina (MUSC). He also serves as the chairman of the web committee for Health Sciences South Carolina (HSSC) and is a member of Healthcare Information and Management Systems Society (HIMSS), Society of Healthcare Strategy and Market Development (SHSMD) and the American College of Healthcare Executives (ACHE).

In addition, Bennett serves on numerous company advisory boards providing insight and guidance in the areas of e-business, distance education and e-healthcare. Further, he currently serves as a consultant to several other healthcare organizations including MediCorp Health System of Virginia and the Yul Brynner Head and Neck Cancer Foundation.

Bennett and his team at MUSC have also received national recognition for their web development efforts at MUSC. His team has received several national awards including, several eHealthcare Leadership Awards, a World Wide Web Healthcare Award and several Greystone.net, “Best in Class” Awards for their consumer portal www.muschealth.com

Prior to joining the Medical University in 2003, Bennett was the former vice president for business development at Bio-Reference Laboratories (BRLI). He also served as a Vice President at BRLI’s wholly owned subsidiary, CareEvolve.com.

Bennett is a graduate of the Medical University of South Carolina.

Susan Reid

Response to UAB Health System's videos on YouTube has been so overwhelming that Reid says she's sorry they didn't post them sooner.

Susan Reid has been the internet marketing manager for UAB Health System for seven years and is a 25-plus year veteran in advertising and marketing. During her time with UAB Health, the web site has experienced phenomenal growth of content and visitors and has received numerous national awards, including the very competitive Platinum award from eHealthcare Strategy & Trends in both 2006 and 2007 for UAB Health System’s innovative video site www.uabhealth.org/tv.

Reid was instrumental in developing video content and interactive CD-ROMs for UAB Health System, and has presided over two major site overhauls. She is currently responsible for the Web 2.0 strategy for UABHS as well as managing its current site www.uabhealth.org.

Prior to joining UAB, Reid was co-owner of Creative Directions, a corporate communications and marketing firm where she produced award-winning marketing videos for corporations throughout the Southeast.

Reid received a Bachelor of Arts in speech communications from Old Dominion University and began her advertising career with The Christian Broadcasting Network (CBN) in Virginia Beach, Va.

John Sharp

Web 2.0 technologies come natural to the practice of medicine, says John Sharp, project manager for IT Web services with Cleveland Clinic.

John Sharp, MSSA, PMP is project manager for IT Web Services at Cleveland Clinic. At the Cleveland Clinic, he has promoted physicians creating blogs for medical education, wikis for medical reference, podcasts and vodcasts for professional and patient education.

In addition to managing the Cleveland Clinic corporate intranet, he has implemented a collaboration solution and Web 2.0 technology.

“User Generated Healthcare” has been ringing in Sharp’s head since he participated in the first Health 2.0 conference in 2007. Now even the Cleveland Clinic CEO is blogging. Next on his plate is physician social networking.

Sharp has been a chair of the eHealth special interest group for the Healthcare Information Management and Systems Society (HIMSS). He has been a judge for the eHealth Leadership Awards in 2006 and 2007.

He also maintains his own blog on eHealth issues, at http://ehealth.johnwsharp.com, becoming an active blogger in 2005. Sharp speaks on Web 2.0 in healthcare at every opportunity believing it empowers both consumers and medical professionals alike. Hearing some of the backlash from the medical community, he encourages consumers to balance the openness of this new technology with their own privacy and security needs.

Sharp received a bachelor’s and master’s degrees from Case Western Reserve University, Cleveland, Ohio. He is certified as a Project Management Professional (PMP).