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Companies that embrace a culture of health not only improve employee health and productivity levels, but also augment profitability and shareholder value. And when the C-suite is visibly on board with this attitude shift, employees are quick to follow.

In Employee Health Promotion Strategies: Effecting Change through a Culture of Health, HealthFitness President and CEO Gregg Lehman details the process and challenges of creating a corporate culture of health and the payoffs in improved worker health and safety that can result. To describe how one company overcame a "benefit entitlement mentality," Lehman is joined by Eastman Chemical Company's David Sensibaugh, who chronicles the development of a culture of health at Eastman Chemical Company and how this attitudinal shift has impacted the health and welfare of Eastman Chemical's 3,000 shift workers. In this case study of employee health promotion in a manufacturing setting, Sensibaugh addresses the specific challenges of fostering health when employees work 12-hour rotating shifts among several locations.

You'll get details on:

• Five key design strategies to shift benefits design to the 21st century
• Data that gets the CFO's attention and demonstrates ROI
• Strategies to engage the C-suite in health culture creation and move management from communication to commitment
• Case study of employee health promotion in a manufacturing environment, including comparison of health risks among day employees and shift workers
• The indirect cost of health on employee safety
• Health and productivity improvement through headache and migraine management programs
• Innovative uses of incentives to drive participation and engagement
• The role of wellness champions in the workplace