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Empowering and Educating Consumers for Effective Consumer-Driven Healthcare Plans
Empowering and Educating Consumers for Effective Consumer-Driven Healthcare Plans
Empowering and Educating Consumers for Effective Consumer-Driven Healthcare Plans
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HSA calculators, decision support, evaluating healthcare providers on prices and quality ratings of their care...Health plans and employers are placing heavy demands on employees and health plan members to make informed healthcare decisions in this new world of consumer-driven healthcare.

Click here to listen to some pre-conference comments from our audio conference presenters.

Empowering and Educating Consumers for Effective Consumer-Driven Healthcare Plans, a July 26, 2006 audio conference on CD-ROM, explores how in this era of consumer-driven healthcare, employers and health plans are helping consumers use and process the tools and information they need to ensure the success of consumer-driven healthcare plans.

During this 90-minute audio conference, your expert panel of speakers, Marie Dufresne, consultant with the Hay Group and Philip Micali, founder and CEO, bWell International, provided inside details on creating a campaign that educates consumer-driven healthcare enrollees on how to effectively choose health plan options and use the plans to reach and sustain optimal health status.

You will get details on:

  • How health plans and employers are anticipating and responding to the information needs of consumers enrolled in consumer-driven healthcare plans;
  • Examples of presenting information in a easily navigable site;
  • How to deliver the information in multiple channels; and
  • Elements of a successful communication campaign.

You can "attend" this program right in your office and enjoy significant savings Ė no travel time or hassle; no hotel expenses. Itís so convenient! Invite your staff members to listen in.

Listen to some pre-conference comments from our expert presenters:

Marie DuFresne, senior consultant with the Hay Group, on communicating with consumers about their healthcare options:

Philip Micali, founder and CEO of bWell International, on measuring the effectiveness of a communication plan:


CEOs, product managers, marketing directors, benefits managers and product development executives from managed care and insurance companies, hospitals, physician groups and ancillary providers, pharmaceutical companies and PBMs, and IT vendors.


Marie R. Dufresne

Marie R. Dufresne is a senior consultant and national benefits practice leader for the Hay Group's Southwest Region. She is responsible for business development and ensuring that each client receives the appropriate range of high quality consulting. Specifically, she is involved in projects ranging from development of the Total Reward strategies for various organizations, in multiple industries, to development and implementation of compensation and benefit programs both in the U.S. and globally, and leadership development training and coaching.

Dufresne has twenty-five plus years of human resource consulting experience and over thirty years of Group Benefits experience. She has worked with clients on Reward design and implementation programs as well as serving as a "People" manager and developer both with clients and within Hay.

Dufresne has conducted seminars and workshops on various aspects of employee benefits for NAIW, the N.Y. Benefit Managers Seminar Group, the Independent Insurance Agents, and the New York Business Group on Health, in addition to various company sponsored seminars. She is also interviewed on a regular basis by leading healthcare publications as well as the New York Times.

Dufresne has a Bachelor of Arts with a concentration in Mathematics. She is a Certified Compensation Professional (CCP) and a Certified Benefits Professional (CBP). She also received the Global Reward Professional (GRP) designation from World at Work.

Philip Micali

Philip Micali is founder and principal of bWell International, Inc., a benefits consultancy and education services company. He is a pioneer in introducing consumerism to healthcare and wellness through his managed care, behavioral health/EAP, disease management, and consumer-driven health plan development and management experiences in the last 22 years.

Micali has developed and implemented innovative programs in many of the Fortune 500 companies and multiple state and federal government agencies, both in the U.S. and Europe. He has held leadership positions at Value Health, Merit Behavioral, Blue Cross and Blue Shield and Lumenos, one of the nationís leading and pioneering consumer-driven health plans, recently acquired by Wellpoint.

Micali is a visiting professor for the Masters in International Health Management, Economics and Policy program at the Bocconi University in Milan, Italy. He is also an active advisory board member of the New York Business Group on Health, as well as the Journal of Disease Management and Health Outcomes.

Micali received a health economics and organizational behavior degree from the University of Michigan.

Publication Date: Jully 26, 2006
Number of Pages: 90 minutes of audio on CD-ROM
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