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HIN's Health Coaching Playbook is a two-volume set on the practicalities of health coaching from 34 health coaching experts, from training to behavior change strategies to health coaching ROI. You'll get answers to questions on program design basics, hiring and training, tools and technologies, outcomes measurement and performance evaluation, resistant patients, coaching costs and ROI.

Titles in the series:

• Health Coaching Playbook Vol. I: All-Star Tips on Hiring, Training, Technology and ROI
• Health Coaching Playbook Vol. II: All-Star Tips on Patient Engagement, Activation and Behavior Change

Health Coaching Playbook Vol. I: All-Star Tips on Hiring, Training, Technology and ROI

Health coaching has experienced a paradigm shift in the healthcare continuum from disease-specific programs to a holistic approach to behavior change and health management. Improved health status that results from an effective health coaching program can also be an organization's ticket to significant healthcare savings.

To provide essential background on key health coaching considerations, the Healthcare Intelligence Network has assembled responses to popular FAQs in a single comprehensive resource. In the Health Coaching Playbook Vol. I: All-Star Tips on Hiring, Training, Technology and ROI, 14 health coaching strategists answer more than 50 questions related to recruiting a team of behavior change agents, equipping them with the tools and technology to foster behavior change and utilizing metrics and measurements to evaluate coach performance and program success. They draw upon their real-life coaching experiences to share practical advice that can help to reduce healthcare costs and prepare organizations for the next generation of health coaching.

In this 35-page playbook, you'll benefit from their experience as they provide winning health coaching recommendations in an indexed, easy-to-read Q&A format.

A sampling of FAQs covered in Health Coaching Playbook Vol. I: All-Star Tips on Hiring, Training, Technology and ROI include:

Program Design Basics:

• What processes must be in place before launching an on-site health coaching program?
• How can a coaching program be sized for a smaller company?
• What is the ideal coach-to-client ratio?

Hiring and Training:

• Which coach training or certification programs are most valuable?
• How can coaches be trained in positive psychology, stress management and motivational interviewing?
• How does an organization prepare health coaches for coaching in an off-shore environment?
• What characteristics should a company look for when hiring a team of online coaches?

Tools and Technologies:

• How do generational and geographical differences impact the use of technology in health coaching?
• Can readiness to change be assessed via health IT?
• Which health behaviors and conditions are good targets for self-service coaching?

Outcomes Measurement & Performance Evaluation:

• What is the most important element of a telephonic coach’s performance, and how can it be measured?
• How do you evaluate health coach performance when they're interacting with participants online or via e-mail?
• What are the best ways to measure presenteeism and productivity and coaching's effect on these metrics?

Coaching Costs and ROI:

• Are health plans funding health coaching for health systems or physician practices?
• How do current trends in coaching impact health outcomes and healthcare costs?
• How do coaches charge for their services and how are they reimbursed?

• Ted Borgstadt, founder and chairman of TrestleTree Inc.;
• Richard Botelho, M.D., professor of family medicine at the University of Rochester Medical Center;
• Danielle Butin, former manager of health promotion and wellness, Oxford Health Plans;
• Dr. Susan Butterworth, director of health management services at Oregon Health & Science University;
• John Harris, senior vice president of the health support division of Healthways;
• Jennifer Hidding, former director of interactive health management of consumer solutions at OptumHealth;
• Darcy Hurlbert, health and wellness product specialist at Ceridian LifeWorks;
• Karen Lawson, M.D., program director for the health coaching track at the Center for Spirituality and Healing, the University of Minnesota;
• Margaret Moore, CEO, Wellcoaches Corporation;
• Dr. Craig Nelson, director of health services research for American Specialty Health;
• Roger Reed, chief consumer engagement architect with Gordian Health Solutions Inc.;
• Dr. Dennis Richling, medical director and vice president for CorSolutions;
• Sean Slovenski, president and CEO, Hummingbird Coaching Services;
• Linda Smith, director of programs at Duke Integrative Medicine;
• Paul Terry, Ph.D, president and CEO at StayWell Health Management; and
• Randall Williams, M.D., chief executive officer, Pharos Innovations.

Picking up where Volume I leaves off, Health Coaching Playbook Vol. II: All-Star Tips on Patient Engagement, Activation and Behavior Change delivers suggestions and tactics from veteran health coaches, clinicians, psychologists and researchers to move individuals toward healthier lifestyles and behavior change that can significantly suppress an organization's medical cost trend.

With a special focus on coaching individuals with chronic illnesses, this resource answers specific queries about essential coaching tools — stages of change, motivational interviewing, integrative health coaching, patient activation, positive psychology and many others, with responses from leading online and telephonic coaching at the Mayo Clinic, Gordian Health Solutions, Health Management Corporation, Corphealth, PricewaterhouseCoopers and others.

Also contributing expertise to the Health Coaching Playbook Vol. II: All-Star Tips on Patient Engagement, Activation and Behavior Change are the latest researchers in this evolving field — including the developer of the Patient Activation Measure™ and other respected coach trainers at Duke University Medical Center, Duke Integrative Medicine, University of Minnesota and Wellcoaches Corporation.

In all, 18 health coaching strategists answer more than 50 questions on the essentials of creating a coaching-friendly environment, encouraging engagement and behavior change, motivating resistant patients and providers, measuring specific aspects of patient behavior and utilizing training tools to equip an effective coaching team.

This 35-page companion playbook provides another set of winning health coaching recommendations in an indexed, easy-to-read Q&A format.

A sampling of FAQs covered in Health Coaching Playbook Vol. II: All-Star Tips on Patient Engagement, Activation and Behavior Change include:

Creating an Optimal Coaching Environment:

• Which channels can you use for patient engagement?
• How can a coach effectively teach and affect outcomes in a short phone call?
• How can telephonic or online coaches create 'sacred space' in a virtual environment?
• How does patient activation differ from readiness to change?

Coaching the Resistant Patient:

• How can health coaches continuously engage their members so that they see the importance of health improvement over time?
• How do you handle a person who sets goals but never works toward them and has excuses for not achieving them?
• How soon should you follow up with a client who claims they don’t have a problem and resists the coaching process?
• What are some ways to engage hard-to-track populations?

Essential Coaching Tools:

• How effective are reminder e-mails as part of long-term behavior change activities, such as for medication adherence or smoking cessation?
• How can I use motivational interviewing to measure readiness to change?
• How can I integrate the Patient Activation Measure (TM) into a telephonic coaching environment?

Boundaries Between Coaching and Behavioral Health:

• How should a coach deal with questions where it may be a reportable incident to authorities, such as abuse of children or illegal uses of drugs?
• How do you coach people who might be severely depressed, anxious or experiencing serious mental illness?
• What's the difference between psychotherapy and coaching?
• How do I make sure that coaches aren't acting as therapists?

The Clinician as Coach:

• Where should a physician begin to help patients improve their health habits?
• Can a coach be the clinical expert and a coach simultaneously?
• What are medical fitness coaches and what is their role in primary care?
• How can physicians learn about behavior change theories and incorporate health coaching into primary care?

• Diane Bellard, R.N., M.S., director of disease management and wellness services, American Health Holding;
• Richard Botelho, M.D. professor of family medicine, URMC Family Medicine Center;
• Danielle Butin, former director of health services at Oxford Health Plans, a United Healthcare company;
• Susan Butterworth, Ph.D., director of health management services at Oregon Health & Science University;
• Richard Citrin, Ph.D., M.B.A., vice president, integrated care management, Corphealth Inc.;
• Kristin S. Vickers Douglas, Ph.D., L.P., clinical health psychologist and medical director of Mayo Clinic’s EmbodyHealth program;
• Judith Hibbard, M.P.H., Dr.P.H., professor of health policy at the University of Oregon and developer of the Patient Activation Measure™;
• Kate Larsen, president of Winning LifeStyles, Inc., an ICF-certified professional coach and a Wellcoaches faculty member and mentor coach;
• Karen Lawson, M.D., program director for the health coaching track at the Center for Spirituality and Healing at the University of Minnesota;
• Kerry Little, senior health coach with Duke University Medical Center; Margaret Moore, CEO of Wellcoaches Corporation;
• Dr. Edward Phillips, M.D., director of outpatient medical services at Spaulding Rehabilitation Hospital Network and assistant professor of the Department of Physical Medicine and Rehabilitation at Harvard Medical School;
• Roger Reed, executive vice president, chief health officer at Gordian Health Solutions;
• Claudine Reilly, wellness manager at CVS Caremark, a Certified Intrinsic Coach, and a Certified Health Education Specialist;
• Dennis Richling, M.D., former medical director and vice president for CorSolutions, a Matria Company;
• Linda Smith, director of programs at Duke Integrative Medicine; Michael Thompson, principal with PricewaterhouseCoopers;
• Kristin S. Vickers Douglas, Ph.D., L.P., clinical health psychologist at Mayo Clinic and medical director of the Mayo Health Solutions EmbodyHealth Coaching Program.;
• Randall Williams, M.D., F.A.C.C., chief executive officer with Pharos Innovations; and
• Ruth Wolever, Ph.D., clinical health psychologist and director of research at Duke Integrative Medicine.