Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.
Table of Contents
Figures, Tables, Exhibits, and Numbered Boxes
Preface
Acknowledgments
About the Author
Introduction. PART ONE. INTRODUCTION TO HEALTH COMMUNICATION
What Is Health Communication
Current Health Communication Theories and Issues
Cultural, Gender, Ethnic, Religious, and Geographical Influences on Conceptions of Health and Illness
PART TWO. HEALTH COMMUNICATION APPROACHES AND ACTION AREAS
Interpersonal Communications
Public Relations and Public Advocacy
Community Mobilization
Professional Medical Communications
Constituency Relations in Health Communication
PART THREE. PLANNING, IMPLEMENTING, AND EVALUATING A HEALTH COMMUNICATION PROGRAM
Overview of the Health Communication Planning Process
Situation Analysis and Audience Profile
Identifying Program Objectives and Strategies
Developing Tactical and Evaluation Plans
Implementing, Monitoring, and Evaluating a Health Communication Program
Appendix A: Examples of Worksheets and Resources on Health Communication Planning
Appendix B: Selected Online Resources on Health Communication
Glossary
References
Index
Author Information
Renata Schiavo, Ph.D., M.A. is a senior health care communications consultant. She is also an adjunct assistant professor of Public Health at New York University, Steinhardt School of Education, Department of Nutrition, Food Studies, and Public Health.