During this 90-minute audio-conference on CD-Rom, you get real-world, practical examples of how healthcare organizations are achieving these results through their online member portals.

OUR SPEAKERS:

• Laura Zvara, e-Business Director of the Service and Health Care Management Divisions at Horizon Blue Cross Blue Shield of New Jersey
• Brian Pomeroy, Assistant Director of Web Technology, Children's Hospital of Philadelphia

Our speakers provide clear answers on:

• Successful applications on member/patient portals
• ROI of member/patient portals
• How to market your portal
• Getting management buy-in
• Building portal technology -- in house vs. buying the technology
• Meeting the needs of healthcare consumers
• Care management applications on the portal
• Building brand identity and member/patient loyalty through the portal

WHO WILL BENEFIT: CEOs, CIO, information technology directors, e-business/e-health executives, business development and strategic planning directors, director of sales and marketing, public relations executives.