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Home > Managed Care
Managed Care Leadership: Marketing your Health Plan To Growth and Member Satisfaction
Managed Care Leadership: Marketing your Health Plan To Growth and Member Satisfaction
Managed Care Leadership: Marketing your Health Plan To Growth and Member Satisfaction
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Description
As a business, your managed care organization contends with the same issues that confront all business -- profitability, return on investment, and attracting and keeping customers.

To spark a leadership focus on the critical impact of managed care marketing initiatives in this new environment, the Managed Care Information Center has developed this new special report.

"Managed Care Leadership: Marketing Your Health Plan to Growth and Member Satisfaction," comes just in time.

Although managed care has had its ups and downs since its development in the last quarter of the 20th century, no other time has been as threatening to the industry as the present.

That's where marketing steps in.

Marketing offers a window of opportunity for managed care organizations seeking to change their fortunes by changing their image in the public eye.

Table of Contents

  • Today's Marketing Climate for Managed Care Organizations
  • Market Shifts and Opportunities
  • Marketing Managed Care in Compliance with HIPAA
  • The Physician Factor in Managed Care Success
  • Marketing Communications: Internet as Health Plan Choice
  • Member Communications Key to Plan Health
Chapters in this 77-page Leadership Series Report examine today's marketing climate for MCOs, shifting markets and the opportunities that exist, and, marketing managed care in compliance with HIPAA.

This exclusively researched and produced management report is not available from any other source. It has the expertise and years of experience of the MCIC and its focussed coverage of the managed care industry.

You'll get an inside review of the physician factor in managed care success including how MCOs are beefing up contracting to meet the demand for more comprehensive networks, how to measure satisfaction levels to stop physician turnover, and why Blues are working to seek synergy with physicians.

Get "connected" with the section on marketing communications and why the Internet is increasing as the vehicle for health plan choice.

Strong MCO leadership in the years just ahead will adopt innovative and member-centric programs to bond their members to their plan.

Leadership can mold programs to strengthen physician satisfaction; satisfied and enthusiastic physician panel members rub off on patients they are serving; and leadership can mandate customer relations and communications programs to strengthen effective member communications -- simply, the key to health plan satisfaction.

This report covers the importance of the Web for giving members, providers and employers round-the-clock service without increasing costs.

Discover how to increase members' satisfaction and at the same time decrease your administrative expenses, by giving members the information they want, when they want it.

"Managed Care Leadership: Marketing Your Health Plan to Growth and Member Satisfaction," has been produced by the veteran business journalists at the MCIC.

Order in complete confidence. Your satisfaction is guaranteed. If you feel that this report doesn't meet your needs, return it within the next 30 days for a full refund.

But we believe the report will help to spur discussion and strategic thinking to reshape your health plan's member relations, communications needs, satisfaction, and ultimately improved member retention.

Six Chapters, 77 exclusively written pages.

Publication Date: January 2002

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