Health plans are providing members increasingly with the ability to manage their healthcare and their health benefits online with such abilities as claim status, benefits review, deductible information, account balances, changing address or PCP and requesting a new ID card. Some plans are even distributing provider quality information, health assessments and healthy lifestyle programs and workshops.
During "Moving from High-Tech to High-Touch: How Health Plans Are Providing Robust Personalized Web-Based Services," an audio conference on CD-ROM, you learn about the self-service applications at Blue Cross of Blue Shield of Massachusetts and the impact these initiatives have had.
Your expert panel of speakers, Edward Esposito, Vice President of IT Systems Delivery, at Blue Cross Blue Shield of Massachusetts and Joseph Fraser, Client Delivery Executive for Americas at EDS, provide in-depth details on how the "Blue Links" web based self service application at Blue Cross Blue Shield of Massachusetts has helped increase customer satisfaction and reduce costs.
BlueLinks is a state-of-the art Web-based solution developed by EDS,
a provider in healthcare information technology solutions, that allows BCBSMA business customers to manage and update their BCBSMA health insurance over the Internet in real-time - 24 hours a day, seven days a week.
The BlueLinks application provides BCBSMA customers, particularly small and medium-sized businesses, with more options to manage their healthcare accounts in a secure, user-friendly Internet-based environment. This tool allows BCBSMA accounts to maintain business in an automated, integrated fashion. Accounts can manage their plans, enroll new participants, and inquire on and update employee
eligibility, all in real-time.
You can "attend" this program right in your office and enjoy significant savings Ė no travel time or hassle; no hotel expenses. Itís so convenient! Invite your staff members to listen in.
WHO WILL BENEFIT FROM THIS AUDIO CONFERENCE?
CEOs, presidents, CIOs, e-business directors, vice presidents, health plan executives, and strategic planning directors.
ABOUT YOUR PANELIST:
Edward Esposito, Vice President of IT Systems Delivery
Ed Esposito is Vice President, IT Systems Delivery at Blue Cross Blue Shield of Massachusetts.
Esposito is a senior IT leader with more than 30 years experience managing technology services for business applications. During his 17 years with BCBSMA, Esposito has been directly responsible for various outsourcing arrangement for all types of IT services. He has negotiated contracts for outsourcing services, which include data center, application support, web infrastructure, network services, desk-top services and support, application development and the IT help desk.
Esposito has also held a key leader position in an outsourcing capacity as the Vice President and General Manager for a national financial services transfer agent, which provides transaction processing for the mutual fund industry.
Joseph Fraser, Client Delivery Executive
Joe Fraser is a Client Delivery Executive for Electronic Data Systems (EDS) in the U.S. Healthcare practice and has more than 15 years of healthcare and information technology experience. Fraser has responsibility for EDSí relationship with one of its largest clients, Blue Cross Blue Shield of Massachusetts. Recently, BCBSMA signed a 10-year agreement with EDS for IT outsourcing and consulting.
As a Client Delivery Executive, Fraser is responsible for strategic planning, achieving client objectives, employee satisfaction, financial management, and new business goals. In this position, he provides leadership to a staff of 200+ employees and consultants. At the BCBSMA account, he created a process and structure that emphasized communication, process improvement, best practices, and customer focus.
In 2003, Fraser completed an executive training program at London Business School.