After experiencing a 40 percent year-over-year increase in uncompensated care costs, Baptist Health of Montgomery,
Ala., threw out its old healthcare playbook and began to tightly manage uncompensated care for five chronic diseases through a medical
home approach.
Using a “three-legged stool" approach that includes a medical home, free medications and case management, Baptist has quickly achieved a
2-to-1 return on investment with this patient-centered approach.
Listen to pre-conference comments from Dr. Ricardo Guggenheim and Robin Barca.
During Reducing Uncompensated Care Costs for the Chronically Ill Through a Medical Home Approach: A Health System Case Study, a
60-minute webinar on July 16, 2009, now available as a CD-ROM, via On Demand Web access or as a training DVD, Robin Barca, senior vice president and chief operating officer for Baptist Health, and Dr. Ricardo
Guggenheim, vice president of care management services at McKesson Health Solutions, described how, with a small up-front investment,
Baptist was able to manage its health system costs more effectively and provide care for these chronic diseases in more appropriate settings.
You’ll hear how Baptist stratified individuals for participation in the pilot, overcame challenges presented by patient distrust and
engaged patients enrolled in the program. You’ll also learn about future plans for the program including how Baptist sees the program
positioning itself for the future healthcare system.
Have questions on our webinar and/or webinar formats? Visit our
webinar FAQ.
You can listen to this program right in your office and enjoy significant savings – no travel time or hassle; no hotel expenses. It’s so convenient! Invite your staff members to gather around a conference table to listen to the CD, DVD or the On Demand version.
WHO WILL BENEFIT FROM THIS CONFERENCE?
CEOs, presidents, CFOs, medical directors, reimbursement and financial directors, hospital administrators, financial analysts, consultants, disease management directors, managers and coordinators and business development and strategic planning directors.
ABOUT OUR PANELISTS:
Dr. Ricardo Guggenheim
|  | A small upfront investment can save tens of millions of dollars in uncompensated care costs in the long run.
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Ricardo Guggenheim, M.D., M.B.A., is currently vice president of care management services at
McKesson Health Solutions. He leads the development of the care management vision and strategy for McKesson,
and works with the individual business units within the Health Solutions Division on roadmaps to implement the strategy.
Dr. Guggenheim also works collaboratively across McKesson to leverage the assets – clinical and technology – of the corporation across business units. He is also involved in assessing acquisition and partnership opportunities that can be leveraged across the corporation.
Dr. Guggenheim has over 15 years of healthcare experience working with providers, health plans, government
healthcare agencies and pharmaceutical organizations. He has worked in global management consulting where he
led numerous medical management and operational transformations across a variety of healthcare organizations,
and has worked with the financial industry assessing feasibility for a variety of healthcare acquisitions.
Dr. Guggenheim is a graduate of the University of Chicago School of Business, and received his medical
degree from the University of Miami, where he underwent post graduate residency training in anesthesiology
and neurological surgery. He remains on the voluntary medical faculty at the University of Miami School of Medicine.
S. Robin Barca
|  | Medical residents now have a greater understanding of the impacts of the uninsured on the healthcare system.
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S. Robin Barca, M.S., R.N., C.N.A.A., is currently senior vice president and chief operating
officer at Baptist Health, an affiliate of the UAB Health System. She oversees the operations of three
hospitals (Baptist Medical Center East, Baptist Medical Center South, and Prattville Baptist Hospital), as
well as home health and hospice services, information technology, the Institute for Patient Safety and
Medical Simulation, organizational development, pastoral care, cultural and care transformation, two medical
residency programs, and most recently the CareAdvisor program.
Prior to coming to Baptist Health, Barca worked for Methodist Healthcare, a multi-hospital system
headquartered in Memphis, Tenn., initially serving as executive vice president, chief operating officer for
the Mississippi market until selling those facilities, and then as senior vice president/administrator at
Methodist Healthcare Central Hospital, a 741-bed tertiary care facility in Memphis.
Before joining Methodist, Barca spent five years with the Wellmont Health System in Kingsport, Tenn. as
vice president of clinical services at the system’s largest facility 540 beds.
Barca has significant expertise in operational and financial turnarounds, leadership development, and
cultural transformation. In addition to progressive healthcare experience in clinical and hospital leadership
over more than 25 years, she has also worked for two third-party payors and served as the chief operations
leader for an urgent care center business.
Barca holds community and regional board positions with Leadership Montgomery, Women in Business Forum,
Group Homes for Children, and the Blue Ridge Conference on Leadership. In 2001, she was selected as one of 50
Women Who Make A Difference by Memphis Woman Magazine.
Barca holds a Master of Science in Human Resource Development and Administration from Barry University,
Fla., a Bachelor of Arts in Professional Studies with a concentration in Business Administration from
University of Hawaii and an Associate of Arts in Nursing from University of Nevada.