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Home > eHealthcare
The Role of e-Communications in Healthcare e-Business: Overcoming Hurdles, Maximizing Opportunities, Live Audio Conference on CD-ROM
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Description
e-Communications of health plans to members and provider organizations to patients is playing a major role in the marketing of new customers and retention of current customers.

Healthcare organizations can benefit from e-communications through increased touch points with their customers and improved ROI by moving to web-based applications.

Learn how your organization can overcome the hurdles of using e-communication and maximizing the opportunities that exist in using this new medium to connect with your customers during our 90-minute audio conference on CD-Rom -- The Role of e-Communications in Healthcare e-Business: Overcoming Hurdles, Maximizing Opportunities.

Speakers:

  • Marla Johnson Norris, CEO, Aristotle Inc.
  • Steve Asmussen, Web Site Coordinator, Baptist Health
  • Terry Povey, Director, Web Business Development, Market Research & Statistics, BlueCross BlueShield of South Carolina
Why You Should Listen To This Audio Conference:

Our expert speakers walk you through the steps they've taken to implement e-communications within their organizations.

You'll learn:

  • what you need to ensure your organization is meeting HIPAA and security requirements
  • using personalization techniques
  • member communication via secure messaging
  • how BlueCross BlueShield of South Carolina tracks member/provider inquiries and how this is integrated into its Customer Service desktop applications for response to member/provider inquiries via the phone
  • using email to drive traffic to your site
  • using e-tools to increase customer loyalty and retention
  • benefits of e-marketing
  • ROI of e-marketing campaigns
  • managing e-marketing results
  • strategic internet marketing plan development
  • web site analysis
  • content creation and copywriting

Your CD-Rom includes program materials, including an agenda and speaker handouts.

Who Will Benefit:

CEOs, CIO, information technology directors, e-business/e-health executives, business development and strategic planning directors, director of sales and marketing, public relations executives, e-communications director and marketing and communications executives.

Publication Date: September 2003
Number of Pages: 90 minutes of audio on CD-ROM
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