Healthcare Intelligence Network
Accountable Care Organizations
Best Sellers
Behavioral Healthcare
Bundled Payment
Care Coordination
Care Transitions
Case Management
Chronic Care Management
Coming Soon
Community Health
Cultural Diversity
Data Analytics
Diabetes Management
Disease Management
Dual Eligibles
Emergency Medicine
Health Literacy
Health Risk Assessments
Health Risk Stratification
Healthcare Reform
Healthcare Trends
HIN Benchmark Reports
HIN Case Studies
Home Health
Home Visits
Hospital Readmissions
Infection Control
Information Technology
Long-Term Care
Managed Care
Medical Home
Medical Neighborhood
Medical Practice
Medical Records
Medication Adherence
Nurse Management
Palliative Care
Patient Engagement
Patient Experience
Patient Registry
Pay for Performance
Physician Practice Transformation
Physician Organizations
Physician Quality Reporting Initiative
Population Health Management
Post-Acute Care
Predictive Modeling
Quality Improvement
Remote Patient Monitoring
Revenue Cycle Management
Social Health Determinants
Training DVDs
Value-Based Reimbursement
What's New
Subscribe to the Free
'Healthcare Business Weekly Update' e-Newsletter and receive the latest trends, news and analysis in healthcare.

Click here to view this week's issue
Home > eHealthcare
The Role of e-Communications in Healthcare e-Business: Overcoming Hurdles, Maximizing Opportunities, Live Audio Conference on CD-ROM
Be the first to review this item
Your Price:
Add to Wish List
e-Communications of health plans to members and provider organizations to patients is playing a major role in the marketing of new customers and retention of current customers.

Healthcare organizations can benefit from e-communications through increased touch points with their customers and improved ROI by moving to web-based applications.

Learn how your organization can overcome the hurdles of using e-communication and maximizing the opportunities that exist in using this new medium to connect with your customers during our 90-minute audio conference on CD-Rom -- The Role of e-Communications in Healthcare e-Business: Overcoming Hurdles, Maximizing Opportunities.


  • Marla Johnson Norris, CEO, Aristotle Inc.
  • Steve Asmussen, Web Site Coordinator, Baptist Health
  • Terry Povey, Director, Web Business Development, Market Research & Statistics, BlueCross BlueShield of South Carolina
Why You Should Listen To This Audio Conference:

Our expert speakers walk you through the steps they've taken to implement e-communications within their organizations.

You'll learn:

  • what you need to ensure your organization is meeting HIPAA and security requirements
  • using personalization techniques
  • member communication via secure messaging
  • how BlueCross BlueShield of South Carolina tracks member/provider inquiries and how this is integrated into its Customer Service desktop applications for response to member/provider inquiries via the phone
  • using email to drive traffic to your site
  • using e-tools to increase customer loyalty and retention
  • benefits of e-marketing
  • ROI of e-marketing campaigns
  • managing e-marketing results
  • strategic internet marketing plan development
  • web site analysis
  • content creation and copywriting

Your CD-Rom includes program materials, including an agenda and speaker handouts.

Who Will Benefit:

CEOs, CIO, information technology directors, e-business/e-health executives, business development and strategic planning directors, director of sales and marketing, public relations executives, e-communications director and marketing and communications executives.

Publication Date: September 2003
Number of Pages: 90 minutes of audio on CD-ROM
2017 Healthcare Benchmarks: Case Management
3 Embedded Care Coordination Models to Manage Diverse High-Risk, High-Cost Patients Across the Continuum
A New Vision for Remote Patient Monitoring: Creating Sustainable Financial, Operational and Clinical Outcomes
Profiting from Population Health Revenue in an ACO: Framework for Medicare Shared Savings and MIPS Success

Copyright Healthcare Intelligence Network. All Rights Reserved. eCommerce Software by 3dcart.