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Using Web Technologies in Consumer-Driven Healthcare
Using Web Technologies in Consumer-Driven Healthcare
Using Web Technologies in Consumer-Driven Healthcare
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Web-based tools and applications are a critical component to consumer-driven healthcare plans. Consumers need the right tools and the right information accessible in an easy-to-navigate format to make the right healthcare decisions. During Using Web Technologies in Consumer-Driven Healthcare, a 90-minute audio conference on CD-ROM, you learn how organizations are striking this balance.

Your expert panel of speakers, Kim Bellard, Vice President of eMarketing, Highmark Inc., and Erin Lenox, Associate, Hilb Rogal & Hobbs, give you details on what tools are effective, how to get members to use them and the results this can have on consumer driven plans, including:

  • e-Based strategies and decision support tools for consumers;
  • How IT products can be used to educate consumers about their coverage;
  • Current technology capabilities and future systems;
  • e-Health and consumerism;
  • Driving consumer adoption rates of technology; and
  • Ensuring customer satisfaction.

You can "attend" this program right in your office and enjoy significant savings Ė no travel time or hassle; no hotel expenses. Itís so convenient! Invite your staff members to listen in.

Here's what participants said about the live program:

"The content was so relevant to what is going on today with consumer-driven healthcare," according to the director of market research at a technology company.

"Quick way to get up to speed on employer e-health initiatives," said Gale Wilson-Steele, CEO of MedSeek.


CEOs, CFOs, CIOs, product managers, marketing directors, benefits managers, managed care and insurance companies, hospitals, physician groups and ancillary providers, pharmaceutical companies and PBMs, and IT vendors.

About your Panelist:

Kim Bellard, Vice President of eMarketing, Highmark Inc.

Kim Bellard is Vice-President, eMarketing & CRM for Highmark Inc., a licensed affiliate of the Blue Cross Blue Shield Association. Joining Highmark in January 1999, Mr. Bellardís primary responsibility is developing new generations of products and services for Highmark aimed at a consumer-driven market. He led the development of BlueChoice, the nationís first fully online, customizable health insurance program. BlueChoice was introduced in May 2000, and continues to be expanded and enhanced. It is part of a broad consumer-centered product portfolio and strategy for which Mr. Bellard is responsible, which now includes BlueAccount, Highmarkís spending/savings account product. BlueAccount was first introduced in the spring of 2003 and has now been expanded to include BlueAccount HSA.

Mr. Bellardís unit also developed and has ongoing responsibility for both the Highmark Blue Cross Blue Shield and the Pennsylvania Blue Shield websites. These include consumer, employer, and agent/visitor portals, and the corporate website. The various sites offer an industry-leading array of information and services to their respective constituents, and continue to be expanded and enhanced as part of Highmarkís strategy to move more services to the Internet.

Prior to joining Highmark, Mr. Bellard spent twenty years with Prudential HealthCare in a variety of roles. He is a summa cum laude graduate of Bowling Green State University.

Erin Lenox, Associate, Hilb, Rogal & Hobbs

Erin T. Lenox, MPH, CEBS is an Associate with Hilb Rogal & Hobbs. She provides consulting advice in the areas of healthcare strategy and design, principles of consumerism, targeted health management opportunities, pricing and contribution strategies, and behavioral health strategy and design.

Most recently, Ms. Lenox has assisted clients with the evaluation and implementation of consumer-driven healthcare plans. In addition, she has advised clients in the use of technology to manage the long-term cost of health and productivity programs, to effectively influence the behavior of employees and their dependents, and to facilitate value-based purchasing.

Ms. Lenox received her Bachelorís degree at College of the Holy Cross and her Masterís of Public Health in Health Management from Yale University. Before joining Hilb Rogal & Hobbs, Ms. Lenox worked as a Consultant for Towers Perrin in the Boston Health & Welfare practice. She is currently a Certified Employee Benefit Specialist (CEBS) and a member of the International Society of Certified Employee Benefit Specialists, the New England Employee Benefits Council, and the Massachusetts Health Data Consortium.

Publication Date: January 2005
Number of Pages: 90 minutes of audio on CD-ROM
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