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Home > Wellness
Wellness That Works! Strategies To Improve your Wellness Program's ROI
Wellness That Works! Strategies To Improve your Wellness Program's ROI
Wellness That Works! Strategies To Improve your Wellness Program's ROI
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Some wellness and health promotion proponents may tout the benefits of a healthy lifestyle and the need to implement programs because it's "the right thing to do," but, let's face it, senior management wants to see the benefit where it really counts to today's companies: the bottom line.

One of the biggest obstacles to implementing and continuing a wellness program is proving its effectiveness and showing a return on investment, American Business Publishing research has shown.

Now, in a 90-minute audio-conference on cassette geared just for professionals like you, you hear from two industry experts who've done just that.

"Wellness That Works! Strategies To Improve Your Wellness Program's ROI" focuses on the experiences of several organizations that have found wellness programs DO provide a great return on investment. You get details and hard statistics you can use in your own presentations to senior management, as well as ideas for programs you can implement to improve your ROI.

This audio conference on cassette aims to provide a timely, low-cost way to stay informed, share ideas and get advice from recognized experts.

Our speakers are:

  • Ron Z. Goetzel, Ph.D., vice president, consulting and applied research, The MEDSTAT Group, who will provide a cost/benefit analysis of the Citibank, N.A., health management program. Learn what this company did that resulted in an ROI of $4.50 or more per dollar spent, as well as significant health improvements for employees.

  • Ken Holtyn of Holtyn & Associates Health Promotion Consultants, whose discussion will include results from C. Everett Koop National Health Award-winner Duncan Aviation, which registered some remarkable improvements in employee health in just two years.
  • Plus, the audio-conference includes a live question-and-answer period to allow you to pick the brains of our presenters for more tips, suggestions and lessons learned.

    This audio conference on cassette comes with conference materials and is great for planning and goal setting.

    "Listen" to the program right in your office. Enjoy significant savings - No travel time or hassle; no hotel expenses. It's so convenient.


    Workplace wellness managers, wellness educators, marketers, health coordinators, human resources executives, risk managers, fitness center managers, health promotion directors, wellness coordinators, health educators, staff educators, employee assistance professionals, strategic planners, operations managers, plant managers, exercise specialists, cardiopulmonary rehabilitation coordinators, employee health services managers, employee health nurse managers, occupational health directors, health systems administrators, disability managers, corporate fitness managers, managed care executives, disease management professionals, nurse managers, employee relations administrators and consultants. Hospitals, managed care organizations, health insurers, major employers, government employers and colleges and universities.

    “Wellness That Works! Strategies To Improve Your Wellness Program’s ROI” focuses on what your organization should be doing now.

    Get the details you need to prove to your company why wellness programs are a benefit! Get your copy of "Wellness That Works! Strategies To Improve Your Wellness Program's ROI" today!

    Publication Date: 2001
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