A focus on wellness is rapidly becoming part of the corporate landscape. Either on their own or with assistance from health plans and community organizations, employers are creating a culture of change: providing on-site opportunities for employees to learn about health issues and engage in healthy behaviors. The obvious benefit of a healthier workforce is reduced healthcare cost, but these initiatives also enhance workforce productivity and reduce absenteeism and work-related injuries.
In Winning at the Wellness Game: Cultivating Wellness Champions Plus 19 Proven Program Promotions, three wellness experts share their most effective promotional strategies for boosting participation in workplace wellness efforts. In addition, this 38-page special report details how organizations are recruiting wellness champions from workforce ranks to promote corporate initiatives. Learn how companies are developing a network of wellness advocates to promote participation without draining the wellness budget.
This report contains tested strategies from wellness experts who presented at February 2006 and July 2006 audio conferences:
- William B. Baun, manager of human resources and wellness at The University of Texas M.D. Anderson Cancer Center;
- Robin Foust, health management specialist and principal, Zoe Consulting;
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Aaron M. Hardy, wellness coordinator for the Washoe County School District;
- Michele Housley, wellness program coordinator at the University of Texas M.D. Anderson Cancer Center; and
- Rebecca K. Kelly, corporate wellness coordinator for American Cast Iron Pipe Company (ACIPCO) in Birmingham, Ala.
You'll get details on:
- Recruiting and training wellness champions;
- Managing a team of wellness champions;
- Trends in championing wellness, including peer health educators and conflict resolution;
- Details on promotional strategies to boost participation including creating a corporate wellness culture, the power of employee program ownership, the value of health coaches, water cooler wellness, and much more.
Here's what our customers have said about this resource: Winning at the Wellness Game: Cultivating Wellness Champions Plus 19 Proven Program Promotions "has given me additional tools to increase top-level support and participation," said Dan Bowman, group leader of customer service and wellness program president at Oberg Tooling Division.
Table of Contents
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Engaging and Retaining Wellness Champions from the Top Down
- Wanted: Dependable Doers
- Wellness Champion Responsibilities
- The Trend of Peer Health Educators
- The Notebook Approach to Organization
- The Challenges
- Trends in Championing Wellness
- Foundations of Worksite Wellness Success
- Champion Selection Criteria: Acquiring Believers
- Wellness Champs Welcome Any Time
- Developing an Orientation Program
- Recognition Programs
- Program Expectations
- When a Champ Doesn't Work Out
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Q&A: Ask the Experts
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Training Wellness Advocates
- Measuring Program Success
- Managing a Team of Wellness Champions
- Sizing Up the Wellness Champ Field
- Putting Champions to Work in the Organization
- Offering Incentives for Dependents
- Claiming Water Coolers for Wellness
- Tying Incentives to Risk Factors
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Glossary
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For More Information
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About the Presenters
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PLUS 19 Proven Promotional Tactics!
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